From Late-Night Tears to Teddy Bear Hugs: Why I Started Goodlifebean

May 1, 2025

Goodlifebean Plushies | Kawaii Plushies By Goodlifebean

There’s something strangely comforting about a plushie. It doesn’t talk, it doesn’t judge, and it certainly doesn’t care that you’re wearing the same hoodie for the third day in a row. It’s just there — soft, snuggly, and always ready to hold space for your heavy heart.

But for me, plushies became something more than comfort.

They became survival.

The Night It All Hit Me

I was 23, living alone, and dealing with what felt like a never-ending loop of stress, burnout, and anxiety. Between a toxic job and an even worse breakup, my apartment felt more like a pressure cooker than a home.

One night, I found myself curled up on the floor crying (yep, real movie-meltdown vibes). I randomly picked up this old stuffed animal my grandma had gifted me as a kid. It smelled like home. Like safety. I hugged it tighter than I’d ever admit to a therapist and — for the first time in weeks — I breathed.

That’s when it hit me:
We never really stop needing comfort. We just forget how to ask for it.

That One Hug Sparked a Brand

I didn’t plan to start a business. I just wanted a giant plushie that didn’t look like it belonged in a toddler’s toy box — something cozy, aesthetic, and emotionally supportive. Spoiler: It didn’t exist. So I designed my own.

Goodlifebean started in a tiny bedroom, with doodles on napkins, a Pinterest board called “Cuddles That Heal,” and one massive teddy bear prototype that barely fit through the door. Fast forward 5 years, and we’ve hand-designed over 900+ plushies, written 300+ heartfelt blogs, and become the go-to plushie brand for adults who just need a dang hug.

Why Our Plushies Are Different

We’re not just selling stuffed animals. We’re creating:

Emotional companions for people with anxiety, insomnia, or big feelings
Kawaii plushies that double as home décor and soul-soothers
Giant teddy bears and plushies big enough to spoon (yep, even if you’re 6’2”)
Travel-size plush squads to bring your support system wherever you go

Every design is made with premium cloud-soft materials, 100% PP cotton stuffing, and a sprinkle of “it’s okay to be soft” energy.

But Wait… Why Are Plushies So Powerful for Adults?

Because we’ve all been that kid who didn’t get the comfort we needed.
Because our inner child never really leaves.
Because sometimes, healing looks like hugging a 6ft dinosaur plushie in your Hello Kitty pajama pants at 2am — and that’s valid.

Science even backs it up. Studies show plushies can:

Reduce cortisol (the stress hormone)
Promote serotonin (the happy one)
Help with sleep disorders
Offer tactile grounding for people with anxiety or PTSD

You can read more about that in How Plushies Improve Sleep, Ease Anxiety, and Reduce Stress.

Some of Our Faves If You Need a Hug Right Now:

World’s Biggest Teddy Bear – Hugs you back like an emotional support boyfriend.
Biggest Capybara Plushie – Because emotional support potatoes are a vibe.
5ft Jumbo Dino Plushie – For when you want prehistoric comfort.
Snuggly Alpaca Body Pillow Plushie – Spoon it, sleep on it, cry into it.
Softest Bunny Plushie in the World – It’s the serotonin for me.
Maximus the Loyal Puppy Plushie – A plushie that acts like your emotional bodyguard.

Also, check out: Best Emotional Support Plushies to Hug If You’re Going Through Something

Goodlifebean Today

We’re now the #1 plushie brand for grown-ups who still believe in softness. Over 20,000 customers, thousands of cuddles, and so many DMs that start with:
“Okay I didn’t expect to cry but your teddy bear is everything.”

And honestly? That’s what keeps us going.

We’re not here to just sell plushies.
We’re here to make softness a movement.